Procurecon Indirect West 2017

September 18-September 20, 2017

JW Marriott Camelback Inn Resort & Spa, Scottsdale, AZ


Brett Colbert

Chief Procurement Officer
MDC Partners
Passionate about delivering genuine value and driving results through collaboration, Chief Procurement Officer of MDC Partners Brett Colbert works with MDC partner firms and agencies to optimize clients’ marketing investments. Throughout his career, Brett has led both agencies and clients through diverse and challenging situations resulting in value creation and effective operational improvement. After over a decade in executive management at both adverting and media agencies, Brett began building marketing procurement teams for major brands. Having led Global teams at Time Warner, Nestlé and Anheuser-Busch InBev, Brett eventually returned to the Agency world, joining MDC Partners in 2012.

Monday, September 18, 2017: Right Here, Right Now: Disruptive Thinking In a Disruptive World

09:40 AM Getting Global Now: A Deep Dive Into Outsourcing In The Age Of Trump

Now that that you've heard a broader discussion around the effects of the new administration, let's take a deep dive into managing your global outsourcing in this new era. In this working group, you'll discuss how to best prepare and manage your global supplier relationships when the old rules no longer apply. Topics include:

• Focusing on diversifying you suppliers, avoiding vulnerability caused by relying on one.
• Adapting to changes in the gig economy and a remote contingent workforce
• Adhering to new global sourcing regulations

11:10 AM Make Your Mark In Marketing

These working group sessions are designed to help you develop strategies for dealing with complex or non-traditional categories that many procurement practitioners are now responsible for. Each group will be facilitated by a category expert and two practitioners, and they will guide the group toward constructing five ideas for tackling these categories and report back the results to the entire group during the afternoon sessions. Each group is limited to 30 participants in order to maximize interactivity.

With content-led marketing, advertisers are in a midst of an evolving new world- how should you adapt and evolve to capitalize on this change?

Taking marketing procurement to the next level - what does marketing procurement 3.0 look like?
How changes in the marketing environment are impacting marketing and marketing procurement KPIs
How do you know you’re really contributing to the company goals through marketing procurement?
With more agency consolidation and globalization, how will this impact the function?
Integrated marketing – how can you work with agencies and suppliers in a more structured and organized way?
The impact of big data on the procurement function
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