Procurecon Indirect West 2017

September 18-September 20, 2017

JW Marriott Camelback Inn Resort & Spa, Scottsdale, AZ


Rich Giuliani

Sourcing Manager
Rich is currently Sourcing Manager for Commercial Procurement at Regeneron Pharmaceuticals. Rich has responsibility for the Market Research, Commercial Training, Commercial Ops (including events and trade shows), as well as responsibility for Media purchases across brands.  
Previously, Rich was a Senior Procurement Consultant for IBM; Managing IBM’s external customers Marketing Communications Procurement spend.  Responsibilities included design of the agency model, partnering with client stakeholders, and initiate new agencies. Rich was also responsible for quantifying and managing savings, and demonstrate value to external customer. Industries included Multinationals, Retail, Distribution and Pharma.
Rich was also Vice President, Business Development for Meeting Consultants, a meeting planning agency.  Rich’s unique experience of being both on the client and agency side of this business gives him a unique view and experience of the Marketing industry. 

Rich has spoken at ANA conferences, MPI events, and Event Marketing Summits on numerous occasions.  

Previous, Rich was Worldwide Team leader for Events for IBM Global Procurement, and was responsible for leading the team that procured all event services worldwide.

Rich had been in Marketing related Procurement positions since 1996.  In 2001 IBM created the Marketing Communications Procurement team and Rich became the procurement leader for newly centralized IBM Global Events.

Prior to that, Rich has spent 21 of his 22 years at IBM in various production procurement related positions. 

Monday, September 18, 2017: Right Here, Right Now: Disruptive Thinking In a Disruptive World

11:10 AM Make Your Mark In Marketing

These working group sessions are designed to help you develop strategies for dealing with complex or non-traditional categories that many procurement practitioners are now responsible for. Each group will be facilitated by a category expert and two practitioners, and they will guide the group toward constructing five ideas for tackling these categories and report back the results to the entire group during the afternoon sessions. Each group is limited to 30 participants in order to maximize interactivity.

With content-led marketing, advertisers are in a midst of an evolving new world- how should you adapt and evolve to capitalize on this change?

Taking marketing procurement to the next level - what does marketing procurement 3.0 look like?
How changes in the marketing environment are impacting marketing and marketing procurement KPIs
How do you know you’re really contributing to the company goals through marketing procurement?
With more agency consolidation and globalization, how will this impact the function?
Integrated marketing – how can you work with agencies and suppliers in a more structured and organized way?
The impact of big data on the procurement function
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