Alexandra Wakefield

Alexandra Wakefield

Director of Strategic Sourcing Breeze Airways
Alexandra Wakefield is the Director of Strategic Sourcing at Breeze Airways, where she leads sourcing and procurement activities that support the airline’s rapid growth and operational excellence. She relocated from New York City to Utah to help build Breeze from the ground up, bringing deep experience in scalable sourcing, data-driven decision-making, and cross-functional partnership in high-growth, startup environments.

March 9, 2026

2:30 PM Workshop: Understanding Your Client: Tailoring Demos That Speak To Procurement’s Needs

You’ve landed the demo, now what? This workshop will highlight best practices in meeting preparation, delivering personalized presentations that wow your clients, and gaining contracts 

Key takeaways:

  • Preparing focused materials and talking points for sales meetings
  • Making a lasting impression on procurement teams
  • Shaping your pitch and demo based on real client needs
  • Closing with confidence 

March 10, 2026

4:40 PM Regroup And Reflect: Industry Insights Roundtables- (Procurement Practitioners Only)

Reconnect with your industry peers you met on Day 1 to review key learning from the event so far. Discuss what insights resonated most and how they tie back to the challenges and opportunities in your field. It’s the perfect way to share ideas and recharge before cocktails!  

        1. Hospitality, Travel, Media & Entertainment
Holly Niemoth, Vice President of Procurement and Strategic Sourcing, Westgate Resorts

        2.Healthcare & Pharmaceuticals
Michael Gordon, Head of North America Procurement (GES- CAO), EMD Serono, Inc.

        3.Manufacturing, Industrial
Gaston Alvarado, Founder & Owner, G&S Business Solutions

        4. Energy & Utilities
Aaron Michaels, Senior Director, Indirect and Corporate Services Procurement, Pacific Gas & Electric Company

        5.Consumer Packaged Goods (CPG)
Anita Newsom, Senior Director of Procurement, Manscaped

        6.Non-Profit, Education & Public Sector
Mark Frank, Interim Director of Strategic Sourcing, Los Angeles World Airports

        7. Transportation & Logistics
Alexandra Wakefield, Director of Strategic Sourcing, Breeze Airways

        8. Retail & E-Commerce
Matt Peacey, Industry Expert

        9. Technology, Telecommunications & IT Services
Adam Schindler, Director, Strategic Sourcing, Anaplan

        10. Financial Services & Banking
Andrew Mussalli, Global Head of Strategic Sourcing & Vendor Management, SiriusPoint

Check out the incredible speaker line-up to see who will be joining Alexandra.

Download The Latest Agenda