Alexandra Wakefield

Alexandra Wakefield

Director of Procurement, Crew Travel, Catering Breeze Airways

Day 1 – March 9, 2026

2:20 PM Workshop: Understanding Your Client: Tailoring Demos That Speak To Procurement’s Needs

You’ve landed the demo, now what? This workshop will highlight best practices in meeting preparation, delivering personalized presentations that wow your clients, and gaining contracts 

Key takeaways:

  • Preparing focused materials and talking points for sales meetings
  • Making a lasting impression on procurement teams
  • Shaping your pitch and demo based on real client needs
  • Closing with confidence 

Check out the incredible speaker line-up to see who will be joining Alexandra.

Download The Latest Agenda