Haylley Watson

Haylley Watson

Regional Category Manager & Sustainability Champion Syngenta

Monday March 8, 2027

1:40 PM Interactive Panel In The Round: Plan. Pivot. Repeat.: Can Category Strategies Keep Up With The Ever Changing Market?

Markets are changing faster than ever, leaving many procurement teams wondering if the category strategies they spent months developing are still relevant by the time they're implemented. From tariffs and supply disruptions to shifting demand and new technologies, today's environment is forcing leaders to rethink how category plans are built and maintained. Join this interactive panel discussion to discuss how leaders are creating more adaptable category strategies that evolve with the market, instead of falling behind it.

Key takeaways:

  • Shifting from calendar-driven reviews to market-triggered updates and regular market and supplier reviews 
  • Building flexible category strategies with ongoing processes to monitor market shifts and challenge assumptions 
  • Separating long-term strategic decisions from tactical levers that require a pivot as conditions change 
  • Anchoring category strategies in long-term business goals while keeping the path forward adaptable to changing technologies and market needs 



Tuesday March 9, 2027

8:35 AM Find The Expert: A Procurement Networking Scavenger Hunt

There were a lot of challenges discussed on Day 1, and many more conversations still to come. Beyond the keynotes and main sessions, there are so many more executives and solution providers with deep experience in specific sourcing challenges and innovations…but can you find them?

In this interactive networking activity, participants will be tasked with tracking down these experts, connecting with them, and learning directly from their experiences in real time.

Activity guidelines:
  • Participants will receive a card with specific procurement challenges or innovations to find
  • Walk each table to identify executives or vendors who match the prompts on your card
  • Start conversations and ask about their experiences 
  • Complete as many matches as possible within 30 minutes
  • Submit your completed card to be eligible for a prize 


Check out the incredible speaker line-up to see who will be joining Haylley.

Download The Latest Agenda