Keith Woody

Keith Woody

Senior Vice President, Chief Procurement and Real Estate Officer Fulton Bank
Keith Woody
Keith Woody is Senior Vice President and Chief Procurement & Real Estate Officer at Fulton Bank, a ~$32B regional financial institution. He leads enterprise sourcing, supplier risk, corporate real estate, and workplace operations—transforming these functions into strategic growth enablers. A transformation-minded executive, Keith has delivered multi-year, multi-million-dollar savings, built supplier relationship management for tier-one vendors, and streamlined real estate portfolios while strengthening regulatory alignment and third-party risk controls. His leadership spans public and PE-backed companies from $4B to $64B in revenue, where he’s modernized contracting, governance, and negotiation frameworks. Keith is also the author of How to Negotiate Like a 4-Year-Old: Rediscovering the Instinctive Tactics That Make Us Better Negotiators—a witty, practical guide that helps leaders secure fair deals and build trust through curiosity, clarity, and courageous asks. His talks translate these instincts into executive strategies for stakeholder engagement, SRM/TPRM, and disciplined contracting. He holds an MBA from the University of Tennessee and a B.S. in Management & HR Management from Liberty University.

Day 3 – March 11, 2026

9:30 AM Presentation: Negotiating Like A 4-Year-Old: Proven Tactics For Big Wins

Turn playful, instinctive tactics into real deal-table impact. This session breaks down three proven negotiation methods from, How to Negotiate Like 4-Year-Old –The Power of ‘No.” Gain practical plays, ready-to-use scripts, and approaches you can immediately apply to renewals, supplier negotiations, and internal alignment.

Key takeaways:

  • Building leverage by setting boundaries without damaging relationships
  • Formalizing follow-ups that show urgency and move deals forward
  • Leading negotiations with clear asks to accelerate decisions and accountability
  • Staying persistent and focused on creating new opportunities 

Check out the incredible speaker line-up to see who will be joining Keith.

Download The Latest Agenda