Tiffanie Vo-Jones | ProcureCon West

March 9, 2026

3:10 PM Workshop: Navigating Regional Differences In Global Category Management

No country is the same. Regional laws, market dynamics, and cultural differences influence how business is done. When managing categories on a global scale, understanding these differences is vital. Gain best practices for navigating multiple regulatory landscapes, collaborating with local teams, and tailoring strategies to diverse markets

Key takeaways:

Getting comfortable with regional regulations and differences impacting category management
Tailoring communications and practices based on regional practices
Leaning on local procurement teams for daily category management
Having a clear understanding of global supply market dynamics

5:00 PM Interactive Roundtables – Two Rounds Of Peer-Led Conversations

Interactive Roundtables – (2 Rounds of peer-led conversations)

These small-group conversations offer a chance to hear directly from industry leaders who have made a meaningful impact in procurement and to share your own perspective. Ask questions, exchange ideas, and connect with fellow attendees who face similar challenges and opportunities. This is your space to engage, learn, and be part of the conversation

1. Mastering The Art of the Deal In Vendor And Supplier Negotiations

Tiffanie Vo-Jones, Global Procurement Leader, Fleet, Solenis

2.Exploring Procurement’s Differences and Similarities Across Small, Mid-Size, and Large Organizations

Matt Peacey, Industry Expert

3.Alleviating The Headache: Overcoming Contracting and Agreement Challenges

Jodi Hugdahl, Strategic Sourcing Manager. Fulton Bank

4.Keeping Up With The Sustainability Jones’: Taking Lessons From Global Practices To Enhance Your Sustainability Efforts

Haylley Watson, Regional Category Manager & Sustainability Champion, Syngenta

Louis Liang, University Director of Procurement, Santa Clara University

5.Forging Interdepartmental Relationships To Drive Procurement’s Business Value

Brenda Wellwood, Sr. Indirect Procurement Analyst, Blommer Chocolate Company

Elyse Wilson, Senior Procurement Manager, Smartsheet

6.Navigating Todays Tricky Job Market And Building A Sizeable Hiring Pipeline

Carrie Housteau, Vice President, Procurement, FlightSafety

7.From Vision to Action: Mobilizing Procurement Teams to Harness AI

Thomas Bruno, Principal Analyst, IT Infrastructure & Software Sourcing, Global Foundries