Viji Doraiswamy, VP of Product Marketing, is a GTM executive at Coupa, where she leads global product positioning, go-to-market strategy, and category growth. With 20+ years of experience across enterprise SaaS, including Coupa, Anaplan, Icertis, and SAP Ariba, she brings deep expertise in Procurement, Supply Chain, and Business Spend Management. Viji is passionate about translating complex business challenges into compelling product strategies and shaping the future of enterprise technology and AI. She holds an MBA from Carnegie Mellon University and a B.E. in Electrical & Electronics Engineering from the University of Madras.