Zach Fondario

Zach Fondario

Senior Category Manager Sofi
Zach Fondario

Day 1 – March 9, 2026

1:15 PM Panel: Making A Splash With Procurement: Turning Cold Outreach into Real Opportunity

What makes a vendor stand out? Through this panel, procurement and sourcing leaders will share what grabs their attention during outreach. Gain tips for successful outreach, smart follow ups, and how to move to proof of concept

Key takeaways:

  • Getting a response from cold outreach
  • Speaking the language of procurement
  • Staying top of mind between connection points
  • Securing a demo

Check out the incredible speaker line-up to see who will be joining Zach.

Download The Latest Agenda